In the News | Urban Hydration

CVS is making strides to present a more natural side of beauty by removing photoshopped models from beauty products by 2020.

With the launch of Rihanna’s makeup line, Fenty Beauty, it attempted to break down the walls of accessibility for quality makeup targeted toward people of color. The company debuted with...

Halo Top Ice Cream Inspires a Hair Trend

(Photo: Frazer Harrison/Getty Images) There is no such thing as a universal beauty standard. Miss Jamaica, Davina Bennett wore her afro proudly at the Miss Universe pageant, reaching the top...

When our team heard about this new beauty hack we had to share it with the Urban Hydration Nation. Tattoo artist Jessica Knapik has mastered the art of creating temporary...

Well, to me it's about a hair-focused brand focused on braids. I am actually pretty impressed with this next step by Shea Moisture. Sounds like their team paired up with...

Here at Urban Hydration we keep an eye out for beauty trends for people of all backgrounds. So when Allure broke a story about "glass skin," a new trend in...

Calling ALL beauties! This week, singer and songwriter, Robyn Rihanna Fenty (otherwise known as Rihanna). Debuted her diverse makeup line, Fenty Beauty. Breaking the internet, Rihanna’s line is not only...

Yes, the latest beauty trend to take over Instagram is braided eyebrows. Eros Gomez, a 17-year old makeup artist posted a photo with photo-shopped eyebrows and since then people have...

As the beauty industry expands and technology becomes a bigger and bigger part of it, there are bound to be some wild inventions that come with the progress. Still, as...

At the end of 2016, beauty magazines across the industry created articles discussing the beauty trends that should be left in that year and that year alone. Among them, the...

There are a huge number of trends within the beauty industry that are going to be taking over in the next few years: Medical Tourism The cost of beauty procedures...