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clean, effective formulas powered by proven ingredients and thoughtful science to support the skin and hair barrier, restore balance, and deliver results you can feel. Every product is designed to work with the body’s natural systems, providing moisture where it’s needed most while improving comfort, softness, and manageability.
is barrier-first and routine-driven. We believe hydration isn’t one-size-fits-all or one-step—it’s about using the right ingredients, in the right formulas, at the right time. From lightweight daytime hydration to rich nighttime repair, our collections are built to support real routines and real results.
plant-based actives with performance-focused formulation, using ingredients like aloe, shea, castor oil, glycerin, and advanced conditioning agents to attract moisture, help it penetrate, and seal it in. The result is hydration that lasts—and behaves.Accessible, effective, and made for all textures and skin types, Urban Hydration is trusted by families and professionals alike. We don’t chase trends—we focus on solutions that work.
We created Urban Hydration because we saw a gap in clean beauty—accessibility. Growing up, high-quality self-care essentials weren’t always within reach, and we wanted to change that. What started as a passion for skincare has grown into a wellness movement that helps people do good, feel good, and live well.
