The Integrity Clean™ Standard
What We Leave Out Matters.
And what we put in matters just as much.
At Urban Hydration, we believe sophisticated skincare should be approachable. That's why we've developed our Integrity Clean™ Standard, a thoughtful approach to choosing ingredients for everyday skincare.
Our ingredient screening list identifies 530 ingredients and ingredient categories we choose to avoid or restrict as part of our formulation philosophy.
Because elevated skincare isn't about having more ingredients. It's about choosing them with intention.
MED SPA + DERM INSPIRED. PLANT POWERED.
We pay attention to the ingredients, expertise, and innovations shaping professional skincare so you don't have to become a skincare expert to care for your skin.
We bring together familiar skincare ingredients, including Niacinamide, Hyaluronic Acid, and Ceramides, with plant-powered ingredients like Aloe Vera and Castor Oil.
The result? Approachable skincare designed around real skin concerns and everyday routines.
WHAT WE CHOOSE TO LEAVE OUT
Our Integrity Clean™ Standard guides the ingredients we select and those we choose not to include.
Some of the ingredient categories we screen out include:
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Parabens — We choose alternative approaches to product preservation.
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Silicones — We focus on other ingredients to deliver the skin feel and hydration experience we want.
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Certain sulfates — We favor cleansing systems selected for the needs of each formula.
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Synthetic dyes — We prioritize the formula over unnecessary added color.
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Phthalates — We exclude ingredients covered by our restricted phthalate standard.
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Certain formaldehyde-releasing preservatives — We choose alternative preservation systems.
Our standard goes beyond these familiar categories, with a detailed ingredient screening list that guides our formulation decisions.
WHAT WE CHOOSE TO PUT IN
Purposeful ingredients. Real skin benefits.
Aloe Vera
Helps soothe and hydrate skin.
Niacinamide
Helps improve the appearance of uneven tone and supports the skin barrier.
Hyaluronic Acid
Attracts and helps retain moisture for hydrated, plumper-looking skin.
Ceramides
Help replenish the skin's natural moisture barrier.
Panthenol
Helps condition skin and support moisture retention.
Castor Oil
A rich plant-derived emollient that helps soften and condition skin.
Every ingredient has a purpose. Every step should make sense.
OUR COMMITMENT TO INGREDIENT TRANSPARENCY
Integrity Clean™ is our own ingredient screening and formulation standard.
Our list includes specific ingredients, broader ingredient families, and certain materials requiring additional review.
It reflects the choices we make for Urban Hydration—not a claim that every ingredient on the list is unsafe or harmful in all cosmetic products.
We believe you deserve to understand what's in your skincare and why it's there.
EXPLORE OUR INTEGRITY CLEAN™ INGREDIENT LIST
MAKE EVERYDAY FEEL ELEVATED.
Thoughtful ingredients. Multiple benefits. An easier routine.
Whether your concern is dryness, sensitivity, blemishes, or uneven tone, we're here to help you find skincare that fits your life.
