This Collection is best For These Skin Concerns

  • Dry or Dehydrated Skin
  • Sensitive or Easily Irritated
  • Dull or Uneven
  • Oily or Combination Skin
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This Collection is best For These Skin Concerns

  • Very Dry or Moisture-Depleted Skin
  • Rough, Textured, or Flaky Skin
  • Barrier-Damaged or Over-Processed Skin

Protects & Nourishes in One Step.

PLANT SCIENCE HYDRATION THAT DELIVERS REAL, VISIBLE RESULTS — GLOWING SKIN, & CONFIDENCE THAT LASTS.

Shop By Hair Concern

Our Hydration Protects at the Fiber.

Jamaican Castor Oil Collection

Strength & Growth

Concern it solves: Breakage & Thinning Edges

Dryness & Softness
Honey Collection

Dryness & Softness

Concern it solves: Dull & Brittle Hair

Shop Frizzy Hair
BREATH OF FRESH HAIR For Maintaining Hair Urban Hydration

Restoring Scalps

Concern it solves: Itchy Dry Scalps

Shop Scalp Care
BREATH OF FRESH HAIR Gentle Products For KIDS Urban Hydration

Gentle Kids Care

Concern it solves: Sensitive scalps & Tangling wash days

Shop Kids

Results You Can See

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After
After

"My daughter (3 years old) has very dry and curly hair. I've used so many products on this child's hair and it's a struggle. As soon as she sees a brush she cries. I've been using the detangler and her hair and curls are so beautiful now. No more tears for either of us. I use to cry with her because it was a fight to do. This detangler has cut the time of doing her hair by more then half the time. Love love this product." -Linda B.

  • Science Backed

  • Plant Powered

  • For Hydration

  • Doctor Trusted

Confidence You Can Feel

Hydration isn’t just surface deep — it’s emotional. Our mission is to help you feel confident in your natural skin and hair, so you can show up boldly, beautifully, and unapologetically you. Today our 5 star rating is approved with thousands of reviews.

Before & After

Gave me my confidence back

"I have gotten my confidence back and my beautiful face back."

— Presley

Transformation

Helped with acne

"I've been struggling with sweat bumps. Now i can live my life without having the worry."

— Ambar S.

Real Results

Heals scars and discoloration

"This soap and the facial gel clears up any scars within days."

— Tyunna J.

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