Your Needs. Our Expertise.

    Build a Routine Made Just for You.

    Inspired by the personalized care of a skin spa, Urban Hydration brings expert-informed skincare guidance directly to you. With personalized recommendations, easy-to-understand ingredients, and a simple to follow plan, you can finally relax and feel confident taking control of your own skincare.

    See how Urban Hydration became part of her everyday routine.

    She Found Her Routine. Now Find Yours.

    Limpiador facial Bright & Balanced Aloe Vera Leaf | Hidratación urbana
    Urban Hydration
    Limpiador facial Bright & Balanced Aloe Vera Leaf | Hidratación urbana
    $14.99
    $14.99
    Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration
    Urban Hydration
    Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration
    $14.99
    $14.99

    Expert Guidance. Your Personal Routine.

    Answer 5 quick questions about your skin to discover a routine tailored to your needs, informed by our skincare experts.

    START YOUR SKIN CONSULTATION

    Meet the Expert Behind the Recommendations

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “It thoroughly cleanses my skin without stripping it of its natural moisture.”

    Limpiador facial Bright & Balanced Aloe Vera Leaf | Hidratación urbana

    Limpiador facial Bright & Balanced Aloe Vera Leaf | Hidratación urbana

    $14.99
    $14.99

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “I love how lightweight and hydrating this moisturizer feels on my skin. The hyaluronic acid helps maintain hydration, while licorice root helps brighten my skin.”

    Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration

    Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration

    $14.99
    $14.99

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “I love that I can use this bar soap on both my face and body. It creates a gentle lather that leaves my skin feeling supple.”

    Jabón en barra para rostro y cuerpo con hojas de aloe vera | Urban Hydration

    $9.99
    $9.99

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “It thoroughly cleanses my skin without stripping it of its natural moisture.”

    Limpiador facial Bright & Balanced Aloe Vera Leaf | Hidratación urbana

    Limpiador facial Bright & Balanced Aloe Vera Leaf | Hidratación urbana

    $14.99
    $14.99

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “I love how lightweight and hydrating this moisturizer feels on my skin. The hyaluronic acid helps maintain hydration, while licorice root helps brighten my skin.”

    Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration

    Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration

    $14.99
    $14.99

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “I love that I can use this bar soap on both my face and body. It creates a gentle lather that leaves my skin feeling supple.”

    Jabón en barra para rostro y cuerpo con hojas de aloe vera | Urban Hydration

    $9.99
    $9.99

    Already Know What Your Skin Needs?

    Sensitive Skin Dry & Dull Skin Oily & Acne-Prone Skin
    Set de 2 limpiadores e hidratantes Bright & Balanced Aloe Vera | Urban Hydration Set de 2 limpiadores e hidratantes Bright & Balanced Aloe Vera | Urban Hydration
    BFCM Sale

    Urban Hydration

    Set de 2 limpiadores e hidratantes Bright & Balanced Aloe Vera | Urban Hydration

    $22.49
    $22.49 -25%
    $29.99
    Limpiador facial Bright & Balanced Aloe Vera Leaf | Hidratación urbana Limpiador facial Bright & Balanced Aloe Vera Leaf | Hidratación urbana
    New

    Urban Hydration

    Limpiador facial Bright & Balanced Aloe Vera Leaf | Hidratación urbana

    $14.99
    $14.99
    Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration
    New

    Urban Hydration

    Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration

    $14.99
    $14.99
    Bright & Balanced Aloe Vera Dace & Body Soap Bright & Balanced Aloe Vera Dace & Body Soap

    Urban Hydration

    Jabón en barra para rostro y cuerpo con hojas de aloe vera | Urban Hydration

    $9.99
    $9.99
    Crema para atenuar manchas oscuras Bright & Balanced Aloe Vera Leaf | Urban Hydration Crema para atenuar manchas oscuras Bright & Balanced Aloe Vera Leaf | Urban Hydration
    Pre Order

    Urban Hydration

    Crema para atenuar manchas oscuras Bright & Balanced Aloe Vera Leaf | Urban Hydration

    $14.99
    $14.99
    Agua micelar de hoja de aloe vera Bright & Balanced 10 oz | Hidratación urbana Agua micelar de hoja de aloe vera Bright & Balanced 10 oz | Hidratación urbana
    BFCM Sale

    Urban Hydration

    Agua micelar de hoja de aloe vera Bright & Balanced 10 oz | Hidratación urbana

    $10.49
    $10.49 -30%
    $14.99
    Jabón en barra para rostro y cuerpo con hojas de aloe vera (paquete de 6) | Urban Hydration Jabón en barra para rostro y cuerpo con hojas de aloe vera (paquete de 6) | Urban Hydration

    Urban Hydration

    Jabón en barra para rostro y cuerpo con hojas de aloe vera (paquete de 6) | Urban Hydration

    $59.99
    $59.99

    Expert Recommended. Loved by Real Women.
    Urban Hydration Sea Acne Gone & Sea the Glow Algae Skincare 3pc Set Urban Hydration
    Urban Hydration
    Set de 3 productos para el cuidado de la piel con algas Sea Acne Gone y Sea the Glow | Urban Hydration
    $44.99
    $44.99
    Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration
    Urban Hydration
    Suero y gel hidratante de hojas de aloe vera Bright & Balanced | Urban Hydration
    $14.99
    $14.99
    Set de 3 piezas para el cuidado de la piel con ricino y manteca de karité que nutre y rehidrata
    Urban Hydration
    Set de 3 piezas para el cuidado de la piel con ricino y manteca de karité que nutre y rehidrata
    $44.99
    $44.99
    Set de 2 limpiadores e hidratantes Bright & Balanced Aloe Vera | Urban Hydration
    Urban Hydration
    Set de 2 limpiadores e hidratantes Bright & Balanced Aloe Vera | Urban Hydration
    $22.49
    $22.49 -25%
    $29.99

    Trusted by 100,000 Customers

    Her Everyday Skincare Favorites

    Real Skin. Real Routines. Real Love.

    Shop Her Routine

    Her Everyday Skincare Favorites

    Real Skin. Real Routines. Real Love.

    Shop Her Routine

    Skincare Tips From Esthetician Sheila

    Healthy-Looking Skin Starts With the Right Care.

    Sheila, our esthetician, believes great skincare begins with gentle cleansing, balanced hydration, and caring for your skin beyond your face. Tap the + signs to explore her skincare tips, then discover her three recommended products below.

    SHOP SHEILA'S PICKS
    Balanced Hydration Gentle Cleansing Body Care Matters

    Sheila's 3 Skincare Essentials

     Gentle Cleansing. Natural Moisture. 

    “I recommend it to my clients that are looking for a gentle cleanser that preserves the skins natural moisture.”

    SHOP SHEILA'S FACE WASH PICK

     Balanced Moisture. Luminous Glow.

    “I use this in my treatment room for clients of all skin types, it helps to give the skin a balance of moisture, plus a luminous glow.”

    SHOP SHEILA'S MOISTURIZER PICK

     Body Care Is Skincare, Too.

    “I encourage my clients to think about body care as an extension of their facial skincare routine.”

    SHOP SHEILA'S BAR SOAP PICK

    Real Skin. Real Stories. Real Results.

    "This soap and the facial gel clears up any scars within days."

    — Tyunna J.

    "I've been struggling with sweat bumps. Now i can live my life without having the worry."

    — Ambar S.E.

    "I have gotten my confidence back and my beautiful face back."

    — Presley
    Hydration is a lifestyle
    • Med Spa + Derm-Inspired

      Expert-informed skincare guidance that empowers you to understand your skin and choose the routine that's right for you.

    • Hydration Comes First

      Hydration-focused formulas that help replenish moisture and support your skin barrier. 

    • Made for Real Skin

      Understand your skin’s needs and confidently choose the care that’s right for you.

    • Plant-Powered. Thoughtfully Made.

      Plant-powered skincare made with our Integrity Clean standard, leaving out 530+ ingredients and categories we choose not to use.