Urban Hydration Founders
Urban Hydration was founded by husband-and-wife entrepreneurs Psyche and Vontoba Terry with a simple belief: taking better care of your skin shouldn't have to feel complicated, intimidating or out of reach.
Skincare keeps evolving—new ingredients, new treatments and new ways to address the concerns we see in the mirror. But accessing that world can often mean more appointments, more time, more money and more questions.
We bring the experience to you.
Urban Hydration takes inspiration from what's happening in sophisticated skincare—ingredients, expertise and innovation—and translates it into approachable, plant-powered skincare that fits real life and still feels elevated.
MED SPA + DERM INSPIRED + PLANT POWERED.
MADE FOR REAL LIFE.
We look to dermatology, esthetics and the med spa world for inspiration around emerging ingredients, skin concerns and approaches to care. Then we bring the Urban Hydration perspective: thoughtful, plant-powered formulas designed around real skin concerns and real routines.
Because we've always believed in two things: taking better care of your skin and enjoying the experience of doing it.
You can want results and an experience.
You can care about sophisticated ingredients and how it feels when you're putting them on your skin.
You can address a concern and enjoy the few minutes you spend taking care of yourself.
As business partners, life partners and parents of three, we know there isn't always time for the spa. But we believe there should always be room for a small moment of care.
The water. The texture. The experience. The results you're looking for.
A few minutes at your sink can still feel elevated.
