We created Urban Hydration because we saw a gap in clean beauty—accessibility. Growing up, high-quality self-care essentials weren’t always within reach, and we wanted to change that. What started as a passion for skincare has grown into a wellness movement that helps people do good, feel good, and live well.

Through clean, plant-based products and a mission to give back, Urban Hydration provides effective solutions while funding clean drinking water for communities in need. More than just a brand, we’re on a mission to make self-care a right, not a privilege.