The Urban Hydration Story

Make Everyday Feel More Elevated.

Urban Hydration has always believed in two things: taking better care of your skin and enjoying the experience of doing it.

For more than 15 years, we've created products around the skin concerns people see and feel every day—from dryness and sensitivity to blemishes, dullness and uneven-looking tone.

As skincare has evolved, so have the possibilities.

Today, we look to the ingredients, expertise and innovation emerging from dermatology, esthetics and the med spa world, then bring them into Urban Hydration's world of approachable, plant-powered skincare made for real life.

Because we believe you can want results and an experience.

You can care about sophisticated ingredients and how it feels when you're putting it on your skin.

You can address a concern and enjoy the few minutes you spend taking care of yourself.

That's Urban Hydration.

Skincare for real concerns.
Plant-powered care for real life.
An elevated experience you can bring home.

MAKE EVERYDAY FEEL ELEVATED.