In the News | Urban Hydration

Are your self-care Spidey senses tingling?  We are proud to announce that we’ve partnered with Spider-Man No Way Home to give you the best movie night experience ever! What’s better...

In March, we celebrate #BlackHistory in the making as Urban Hydration founders, Vontoba and Psychelia hit the big screen, in a big way! What happens when you combine a vibrant, funny Beauty...

Urban Hydration recently held its second annual Business Partner Awards and Inspirational Leader Chat. ULTA Beauty CEO Dave Kimbell spoke during the virtual event, which was hosted for the second time...

Urban Hydration’s bath and body collection, available in peach and papaya, vanilla, and mango and lime scents, includes a hand cream, sugar scrub, body lotion, and everything oil and body...

Come celebrate with Urban Hydration it's 11th B-day Party at the Allure Store in NYC! We invite you to come celebrate with us #FreshFaced as we will have complimentary facials...

Turning Plants into Purpose: Building a Clean Beauty Brand to Hydrate the World Consumers have spoken and their message is clear: they want beauty brands with safer ingredients and purposeful...

The Allure store is finally here.The beauty magazine opens the doors to its first physical retail store on Lafayette Street in New York City on Thursday. The shop will offer...

Psyche Terry turned what helped her into a clean beauty line for everyone. Meet the Author Psyche Terry is a patient advocate for skin health, education advocate, and the CEO...

RACHEL BROWN AUGUST 6, 2021    "While Psyche Terry’s 11-year-old natural skincare, haircare and body care brand Urban Hydration sells millions of items in over 10,000 retail locations today, its products were...

From https://www.elitedaily.com/style/best-new-hair-care-styling-products  BY THERESA MASSONY AUG. 5, 2021 It’s been a long, strange, difficult year for hair and hair care. As your impromptu, lopsided bangs grow out and your impulsive temporary colors...

CEW announced the finalists of the 2021 Beauty Creator Awards on Tuesday with a virtual event hosted by Brooke Shields. This year’s awards look a little different, starting with the name. Previously just...

 Drumroll please!! We are over the moon to announce that on July 11th, ULTA will be launching more Urban Hydration products! Along with your favorite micellar waters, you will be...