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An animation of the nourishing skincare ingredient aloe vera gel and a joyful Latina model with healthy glowing skin holding the Bright & Balanced Aloe Vera Leaf Face Wash

BRIGHTEN & MOISTURIZE

Discover the ultimate skincare experience with our aloe vera collection.

HAPPY, HEALTHY SKIN FOR ALL

Find your skincare match with our quiz!

A luxurious smear of facial moisturizer next to an image of Black founders Psyche Terry and Vontoba Terry with their three smiling children

MEET PSYCHE & VONTOBA TERRY

REFRESH YOUR LIFE

Discover how holistic health inspired our self care essentials!

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On All Orders $49+

Dermatologist Recommended
Highly Rated!

4.7* Average Rating

Friendly Returns

Damaged or Lost? We Got You!

FROM OUR FAMILY WITH YOUR FAMILY IN MIND

THE REVIEWS ARE IN

Urban Hydration Reviews

Verified review

"Obsessed with the scent and feel of this product. Leaves my skin glowing and refreshed every time I use it."

Verified review

"Gentle and effective. Doesn't irritate my sensitive skin like other products I've tried. Highly recommend!"

Verified review

"Works wonders for my acne-prone skin! Helps to keep breakouts at bay without drying out my skin."

Verified review

"Love this product! Makes my skin feel super soft and hydrated. Definitely a new staple in my skincare routine."