Shop the #1 Hydration Brand Now!

Try the Star-Approved Hydration Routine

SHOP NOW

Why Aloe?

Brighten, soothe, and refresh with

nature’s ultimate

skin quencher

DISCOVER MORE

Aloe Vera Leaf Collection

View collection

arrow-right
Urban Hydration Aloe Vera Leaf Face & Body Bar Soap

Urban Hydration Aloe Vera Leaf Face & Body Bar Soap

$9.99

Urban Hydration Aloe Vera Leaf Gel Moisturizer and Serum

Urban Hydration Aloe Vera Leaf Gel Moisturizer and Serum

$14.99

Urban Hydration Aloe Vera Leaf Face Wash

Urban Hydration Aloe Vera Leaf Face Wash

$14.99

Urban Hydration Aloe Vera Leaf Fade Dark Spot Cream

Urban Hydration Aloe Vera Leaf Fade Dark Spot Cream

$14.99

Urban Hydration Aloe Vera Moisturize & Treat 2pc Set-Face Moisturizer & Spot Cream

Urban Hydration Aloe Vera Moisturize & Treat 2pc Set-Face Moisturizer & Spot Cream

$29.99

Aloe Vera Leaf Collection

VIEW COLLECTION

arrow-right
Urban Hydration Aloe Vera Leaf Face & Body Bar Soap

Urban Hydration Aloe Vera Leaf Face & Body Bar Soap

$9.99

Urban Hydration Aloe Vera Leaf Gel Moisturizer and Serum

Urban Hydration Aloe Vera Leaf Gel Moisturizer and Serum

$14.99

Urban Hydration Aloe Vera Leaf Face Wash

Urban Hydration Aloe Vera Leaf Face Wash

$14.99

Urban Hydration Aloe Vera Leaf Fade Dark Spot Cream

Urban Hydration Aloe Vera Leaf Fade Dark Spot Cream

$14.99

Urban Hydration Aloe Vera Moisturize & Treat 2pc Set-Face Moisturizer & Spot Cream

Urban Hydration Aloe Vera Moisturize & Treat 2pc Set-Face Moisturizer & Spot Cream

$29.99

Algae for Acne Prone Skin

Algae for Acne-Prone Skin is an excellent natural

option for those looking to manage acne while

promoting clearer, healthier skin.

SHOP NOW

Why Algae?

Clear, balanced skin starts here—try the Algae Collection now!

DISCOVER MORE

VIEW COLLECTION

arrow-right

Castor & Shea for

Sensitive Skin

FOR BETTER SKIN WITH EVERY WEAR

SHOP NOW

Why Castor & Shea?

Get the rich, creamy hydration your skin craves

—shop the Castor & Shea Collection today!

DISCOVER MORE

Castor & Shea Collection

VIEW COLLECTION

arrow-right
Urban Hydration Day + Night Hydration System (7-Piece Set)

Urban Hydration Day + Night Hydration System (7-Piece Set)

$104.99

Urban Hydration Castor & Shea Deep Moisture Skincare Set

Urban Hydration Castor & Shea Deep Moisture Skincare Set

$59.99

Urban Hydration Castor & Shea Hydrating 2pc Set

Urban Hydration Castor & Shea Hydrating 2pc Set

$29.99

Urban Hydration Castor & Shea Daily Face Lotion

Urban Hydration Castor & Shea Daily Face Lotion

$14.99

Urban Hydration Castor & Shea Face Wash

Urban Hydration Castor & Shea Face Wash

$14.99

Better Together.

SAVE 15% ON SETS

The Hero Set

OUR BESTSELLERS

SELECT SHADE

$48

The Complexion Stick Duo

THE COMPLEXION STICK DUO

SELECT SHADE

$48

The Mini Skincare Set

TRAVEL-READY HYDRATION

SELECT SHADE

$48

The Mini Mascara Duo

LASHES FOR EVERY LOOK

SELECT SHADE

$48

The Skin Rewind Set

BECAUSE TWO COMPLEXION STICKS ARE BETTER THAN ONE.

Save 15%

Our best and brightest.

SHOP FAN FAVORITES

The Base Face Milk

FACIAL ESSENCE

ADD TO CART

Bright Retinol Eye Cream

BRIGHTEN. HYDRATE.

ADD TO CART

Limitless Lash Mascara

LIFT. LENGTHEN. SEPARATE.

SELECT SHADE

$48

Multi-Stick

A WASH OF COLOR

SELECT SHADE

$48

Never-ending beauty.

Subscribe & save

True Skin Radiant Serum

SILICONE-FREE

SUBSCRIBE & SAVE

Fullest Volumizing Mascara

FULLER. BIGGER. BOLDER.

SUBSCRIBE & SAVE

Soft Focus Setting Powder

BLUR. SET.

SUBSCRIBE & SAVE

Balmy Gloss Tinted Lip Oil

A SURGE OF SMOOTH.

SUBSCRIBE & SAVE

Members Get More

GIFTS, POINTS, AND EARLY ACCESS.

SIGN UP

WHAT OUR CUSTOMERS ARE SAYING

star
star
star
star
star

I love, love LOVE

I love, love LOVE this algae mask stick. The texture is so light and smooth. I do not have acne, but I have REALLY sensitive skin, and this did not burn or make my skin itch like other masks do. When I rinsed it off, my skin stay hydrated and smooth!

Urban Hydration Sea Acne Gone & Sea The Glow Algae Face Mask Stick

Evony

star
star
star
star
star

Great cream, using it as aftershave

My teenage son started shaving and his skin was pretty irritated so we got it so he can use it as an aftershave and it works great.

Urban Hydration Nourish & Rehydrate Castor & Shea Spot Cream

Alina N.

star
star
star
star
star

No smell & Simple Ingredients!

Love this soap! It has no smell & my skin feels amazing! I have sensitive skin & can’t used scented items! Will continue to purchase!

Urban Hydration Aloe Vera Leaf Face & Body Bar Soap - 6 Pack

Kacilla C.

star
star
star
star
star

No issues with the company.

No issues with the company. Product came in a timely fashion. Actually it came a few days earlier than expected.

Deborah C.

star
star
star
star
star

Love it!!

I love how this got my hair/scalp clean without stripping it. My mother and sister have used this a couple times already and they both love it! I will be buying again!

Urban Hydration Honey Health & Repair Shampoo

Faith M.

star
star
star
star
star

I love the fresh clean scent!

First of all, I love the fresh clean scent! 😁 I love how this hair product line gave my hair the right amount of moisturization that I needed. It didn't make my hair feel dry or brittle! I am in love! 💞

Breath of Fresh Hair 4pc Bundle

Dashonda

The First & Only Natural Hydration Brand You Need

We challenge the conventions of clean beauty to create something radically new through safe, potent formulas that protect and revive your skin.