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"Then there is Psyche Terry, founder of Urban Hydration, who started the company with her husband to bring clean beauty to everyone. Now, she is giving back to her community, having founded the Psyche Terry Founder Scholarship Products that provides financial assistance to incoming freshman at Western Michigan University. In addition, the company makes a donation for every product it sells, and, in 2018, it dedicated the opening of a clean water drinking well for 300 Kenyan school children. "