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An animation of the nourishing skincare ingredient aloe vera gel and a joyful Latina model with healthy glowing skin holding the Bright & Balanced Aloe Vera Leaf Face Wash

EXPERIENCE PLANT-BASED JOY

Bright & Balanced Aloe Vera Skincare

HAPPY, HEALTHY SKIN FOR ALL

Find your plant-based skincare match with our quiz.

An image of Black founders Psyche Terry and Vontoba Terry with their three smiling children
A luxurious smear of facial moisturizer next to an image of Black founders Psyche Terry and Vontoba Terry with their three smiling children

MEET PSYCHE & VONTOBA TERRY

NATURE UNITES US

Discover how holistic health inspired our plant-based self care essentials.

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Dermatologist Recommended
Highly Rated!

4.7* Average Rating

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FROM OUR FAMILY WITH YOUR FAMILY IN MIND

THE REVIEWS ARE IN

Urban Hydration Reviews

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"Obsessed with the scent and feel of this product. Leaves my skin glowing and refreshed every time I use it."

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"Gentle and effective. Doesn't irritate my sensitive skin like other products I've tried. Highly recommend!"

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"Works wonders for my acne-prone skin! Helps to keep breakouts at bay without drying out my skin."

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"Love this product! Makes my skin feel super soft and hydrated. Definitely a new staple in my skincare routine."