Overall rating: 4.8644066 / 5 from 177 reviews.

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Reviews

I love the products.

"Facial wash leaves my face soft. The moisturizer leaves my face soft & plump, not oily & shiny looking like most moisturizers do. I will continue to order these products and the night cream which I received free w/ my order."

— Rose S. (5/5)

"This product does wonders for my skin!"

— Stacey (5/5)

Luvvvvv it ❣️

"Absolutely love this product! It’s not harsh on the skin and it adds moisture! Will definitely be buyin again !!!!"

— Brittany H. (5/5)

LOVE IT!

"My skin is very sensitive but this doesn’t cause any redness. Since I’ve been using this brand, my skin and pores look so much better."

— EW (5/5)

Love this!!!

"Love it!!"

— Tia A. (5/5)

Well worth a try!

"I wanted to try this because I love using Aloe on my skin. I love the feel of it, not sticky very light moisturizer. I use it daily in the morning under SPF lotion."

— Riky J. (5/5)

"I love using these products and would recommend them to family and friends."

— Mary (5/5)

Favorite Moisturizer

"Absolutely love this moisturizer. It keeps my skin feeling smooth, hydrated, and refreshed all day. Since using it, my skin looks more youthful and healthy. Definitely one of my favorite skincare products!"

— Michael B. (5/5)

Love how my face feels

"This has been working great with the other products. I love the feeling of clean and smoothness I feel after using it. It doesnt take much and makes me feel so clean"

— Raena E. (5/5)

Happy wife

"I ordered it for the wife because she asked me, and she's always talking about how great her skin feels after applying this product. It's wife approved 👍👍👍👍👍"

— Dennis H. (5/5)

Q&A

Meet Our Experts

Licensed Esthetician

Ruqyya Sophia Abram

“Thoughtfully formulated to support your skin’s unique needs.”

Your Skincare Questions, Answered.

Why Urban Hydration?

Med spa + derm-inspired. Plant-powered. Everyday skincare, elevated.

Which Routine Is Right for Me?


Take our five-question quiz to discover skincare suited to your concerns.

What Is Integrity Clean?


A thoughtful standard excluding 530+ ingredients and ingredient categories.

Can I Mix Collections?


Yes! Explore Aloe, Algae, and Castor + Ceramides to personalize your routine. 

Why Does Hydration Matter?


Hydrated skin looks smoother, feels more comfortable, and supports a healthy-looking glow.

Need Skincare Guidance?


Explore insights from our licensed estheticians and learn more about your skin.

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