In the News | Urban Hydration

By: Ashley Johnson I am always researching the health benefits of the fruits we use in our Urban Hydration products. This week I ran across the pomegranate, and had to share...

Hairstylist Turns Mugshot Into Marketing Opportunity By: Tomide Olowoyo   When life gives you lemons, make lemonade. And when the Mecklenburg County Sheriff’s Dept. gives you a mugshot, use it...

Have you heard of these new eyeliner trends?

6 Mistakes People Tend to Make While Washing Their Face by Li Chen Using Soap instead of Cleansers – Soap can easily wash out the natural oils that protect your...

CVS is making strides to present a more natural side of beauty by removing photoshopped models from beauty products by 2020.

When you're spending more time indoors or facing the elements outside in cold, wintry weather, your skin requires extra special care.

What do millenials really want from the places where they shop?

XB Hair's stylist, Allen Chen, can shave a customer's desired picture on the back of their head with stunning accuracy. This VIP haircut is now going viral even outside of...

With the launch of Rihanna’s makeup line, Fenty Beauty, it attempted to break down the walls of accessibility for quality makeup targeted toward people of color. The company debuted with...

Halo Top Ice Cream Inspires a Hair Trend

BE ON THE LOOKOUT FOR J-BEAUTY by Ima LinzagThe rise of Korean beauty is hard to miss. You can see its prominence with the popularity of websites like SokoGlam, that...

Augmented reality is changing the game in the beauty industry!