At Urban Hydration, we believe beauty should be simple, effective, and inclusive. As a black-owned, woman-founded brand, we’re proud to create gentle, effective skincare and haircare products that work for all people, no matter their skin tone or hair type. Our founder, Psyche Terry, shared in a recent Drug Store News article, “I think everyone is simplifying the journey. Without all of the searching, hair is hair, skin is skin.” This philosophy is at the heart of everything we do.
Featured in the article, Urban Hydration is highlighted as a key player in the multicultural beauty movement. The piece emphasizes that “mass market retailers are having a multicultural moment,” recognizing the importance of brands like ours that create products for people of all backgrounds. We’re proud to contribute to this growing movement with offerings like our Bright & Balanced Aloe Vera Skincare line, including our popular 10 oz Micellar Water.
We’re here to help people of all hair types, skin tones, and cultures achieve healthy, happy skin and hair through trustworthy, effective products.
To learn about how Urban Hydration is making waves in the beauty industry, check out the full Drug Store News article here.
