At Urban Hydration, we’ve always believed that beauty should be inclusive and inspire joy for everyone. That’s why we’re beyond excited to share an update about our partnership with Corewell Health, a like-minded organization that shares our passion for community wellness and holistic care. Together, we’re on a mission to make a positive impact by combining our love for safe, inclusive beauty with Corewell Health’s commitment to improving the health and wellness of everyone they serve.
The Heart of Urban Hydration: Beauty for All
Our journey at Urban Hydration started with the goal of helping people achieve happy, healthy lives with food-based skincare and haircare. Our founders, Psyche and Vontoba Terry, were inspired by their own experiences to create gentle, effective beauty products that work for all skin types, skin tones, and hair textures. From the very beginning, we’ve been dedicated to making beauty safe, accessible, and inclusive for everyone.
Our products are formulated with love and care, using natural, hydrating ingredients like aloe vera and honey. Whether you and your family have dry skin, sensitive skin, acne-prone skin, straight hair, curly hair, or all of the above, we’ve got something for you! We believe that beauty should be for everyone, and that’s why our doctor-recommended products are designed to cater to a diverse range of needs.
But we don’t just stop at helping people LUHV themselves with safe, nourishing products. Love is at the center of our brand promise, and helping people feel seen and cared for even and especially during difficult seasons is one of the ways we fulfill that promise. That’s where our partnership with Corewell Health comes in!
Corewell Health: A Partner in Love and Care
Corewell Health is a Michigan-based healthcare provider that shares our vision for love, inclusivity, community impact, and helping everyone they serve live healthier lives. So when their Diversity, Equity and Inclusion team noticed the lack of hair care products for their patients’ different hair types and hair textures, they initiated a hair product trial program (as mentioned in their 2023 Community Report) to help their patients feel more comfortable during their hospital stays.
“The Urban Hydration Product Trial has been a collaborative effort between our DEI team, value analysis procurement, nursing leaders from Corewell Health and our nursing DEI council,” said Phallon LoveLady, DNP, manager, Corewell Health’s Healthier Communities. “Hair care may seem like a minor thing for some, but small changes like offering diverse hair care products can have significant impacts on patient well-being,” Phallon said.
So Corewell’s DEI team decided to better serve patients with different hair types by adding our Honey Health & Repair Haircare Collection shampoo and conditioner to the haircare options that they make available to their patients.
This partnership is especially meaningful because it highlights the important connection between beauty and health, which inspired Psyche and Vontoba Terry to found Urban Hydration in 2009. And since the quality of the products you use can have an impact on your health, they decided to craft cruelty-free, paraben-free, sulfate-free, and phthalate-free haircare and skincare products. So you can feel good about the products that help you look good whether you’re getting your family ready for the day or recovering during a hospital stay. Corewell Health recognizes this too, and by offering our products to their patients, they’re helping us bring the benefits of safe, inclusive beauty to even more people.
Our co-founder, Psyche Terry, recently shared her thoughts on what this partnership means to us. "We have done all we can in formulations to align with care and efficaciousness. We've had Luhvies from all over the country tell us that after hospital stays they only feel comfortable using our products. When we heard that actual doctors and nurses in my home state were recommending our ingredient-focused hair care, it was like an Olympic gold medal seal of approval that our hard work had not gone unnoticed."
Healthy, Happy Lives For All
At Urban Hydration, we’re committed to helping everyone have access to beauty products that make them feel good, inside and out. So this endorsement from healthcare professionals is a testament to the care and attention we put into every product we create. Knowing that our products are trusted and recommended by doctors and nurses is the ultimate validation of our mission to provide safe, effective, nourishing beauty solutions for all.
By offering our products to their patients, Corewell Health is helping us spread the message that beauty and wellness go hand in hand, and we can’t wait to see where this journey takes us. So, if you’re looking for beauty products that you can trust—healthy beauty products that are made with love—look no further than Urban Hydration! Because when it comes to beauty, we’ve got your back. And with Corewell Health on board, we’re working to ensure that everyone has access to the resources they need to live healthy, happy lives.
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The Honey Health and Repair haircare line is available online at Walmart, Target, Amazon, and our website.