The Urban Hydration LUHV story began with a new wife and new husband quietly and separately dealing with same skin issues. The two kindred spirits found they shared a passion to create a solution for the problem they shared together, dry, and flaky skin.

Psyche and Vontoba Terry wanted to avoid expensive trips to the doctor and have their bathroom filled with prescriptions and clinically looking products that offered more side effects than solutions. They ultimately created a product and a brand that looks good, smells good and provides superior results better than any other product on the market.

Urban Hydration is all about helping you be a better you, offering a wide range of ultra-hydrating products that are sustainable and address the different skin tones, types, and shades. In a diverse world Urban Hydration is a diverse brand that addresses diverse needs.

Today, Urban Hydration is more than just a brand name, it’s a mission. We’re not just about skincare, we’re committed to impacting the culture and the environment by providing clean drinking water and building wells in communities in need across the world. This is our LUHV Story and it’s just the beginning.