Urban Hydration, the skincare brand beloved for its natural, nourishing products, has been making waves in the beauty industry. Recently, co-founder Psyche Terry was featured in Essence Magazine, highlighting her remarkable journey and contributions to the world of beauty and entrepreneurship.

In the exclusive Essence feature, Terry shared her inspiring story, detailing her entrepreneurial path and the mission behind Urban Hydration. With a commitment to creating clean, effective products that promote self-care and wellness, Terry has established Urban Hydration as a frontrunner in the skincare industry.

Terry's vision for Urban Hydration goes beyond skincare; it's about empowerment and community impact. Through the brand's "Buy One, Give One" program, Urban Hydration has donated millions of products to communities in need, making a tangible difference in people's lives.

The Essence spotlight on Psyche Terry serves as a testament to her dedication, resilience, and passion for creating positive change. As a Black woman entrepreneur, Terry continues to inspire others to pursue their dreams fearlessly and to use their platform for good.

Urban Hydration's presence in Essence Magazine not only celebrates Terry's achievements but also shines a light on the importance of representation and diversity in the beauty industry. Terry's story is a reminder that through determination and a commitment to one's values, anything is possible.

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