Your Needs. Our Expertise.

    Build a Routine Made Just for You.

    Inspired by the personalized care of a skin spa, Urban Hydration brings expert-informed skincare guidance directly to you. With personalized recommendations, easy-to-understand ingredients, and a simple to follow plan, you can finally relax and feel confident taking control of your own skincare.

    See how Urban Hydration became part of her everyday routine.

    She Found Her Routine. Now Find Yours.

    Aloe Vera Bright + Balanced Face Wash
    Urban Hydration
    Aloe Vera Bright + Balanced Face Wash
    $14.99
    $14.99
    Aloe Vera Bright + Balanced Gel Moisturizer and Serum
    Urban Hydration
    Aloe Vera Bright + Balanced Gel Moisturizer and Serum
    $14.99
    $14.99

    Expert Guidance. Your Personal Routine.

    Answer 5 quick questions about your skin to discover a routine tailored to your needs, informed by our skincare experts.

    START YOUR SKIN CONSULTATION

    Meet the Expert Behind the Recommendations

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “It thoroughly cleanses my skin without stripping it of its natural moisture.”

    Aloe Vera Bright + Balanced Face Wash

    Aloe Vera Bright + Balanced Face Wash

    $14.99
    $14.99

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “I love how lightweight and hydrating this moisturizer feels on my skin. The hyaluronic acid helps maintain hydration, while licorice root helps brighten my skin.”

    Aloe Vera Bright + Balanced Gel Moisturizer and Serum

    Aloe Vera Bright + Balanced Gel Moisturizer and Serum

    $14.99
    $14.99

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “I love that I can use this bar soap on both my face and body. It creates a gentle lather that leaves my skin feeling supple.”

    Aloe Vera Bright + Balanced Bar Soap

    $9.99
    $9.99

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “It thoroughly cleanses my skin without stripping it of its natural moisture.”

    Aloe Vera Bright + Balanced Face Wash

    Aloe Vera Bright + Balanced Face Wash

    $14.99
    $14.99

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “I love how lightweight and hydrating this moisturizer feels on my skin. The hyaluronic acid helps maintain hydration, while licorice root helps brighten my skin.”

    Aloe Vera Bright + Balanced Gel Moisturizer and Serum

    Aloe Vera Bright + Balanced Gel Moisturizer and Serum

    $14.99
    $14.99

    Why Our Esthetician Loves It

    RUQYYA SOPHIA ABRAM | ESTHETICIAN
    “I love that I can use this bar soap on both my face and body. It creates a gentle lather that leaves my skin feeling supple.”

    Aloe Vera Bright + Balanced Bar Soap

    $9.99
    $9.99

    Already Know What Your Skin Needs?

    Sensitive Skin Dry & Dull Skin Oily & Acne-Prone Skin
    Aloe Vera Cleanse + Hydrate Skincare Set | 2-Piece Aloe Vera Cleanse + Hydrate Skincare Set | 2-Piece
    New

    Urban Hydration

    Aloe Vera Cleanse + Hydrate Skincare Set | 2-Piece

    $29.99
    $29.99
    Aloe Vera Bright + Balanced Face Wash Aloe Vera Bright + Balanced Face Wash
    New

    Urban Hydration

    Aloe Vera Bright + Balanced Face Wash

    $14.99
    $14.99
    Aloe Vera Bright + Balanced Gel Moisturizer and Serum Aloe Vera Bright + Balanced Gel Moisturizer and Serum
    New

    Urban Hydration

    Aloe Vera Bright + Balanced Gel Moisturizer and Serum

    $14.99
    $14.99
    Aloe Vera Bright + Balanced Bar Soap Aloe Vera Bright + Balanced Bar Soap

    Urban Hydration

    Aloe Vera Bright + Balanced Bar Soap

    $9.99
    $9.99
    Aloe Vera Bright + Balanced Dark Spot Cream Aloe Vera Bright + Balanced Dark Spot Cream
    Sold out

    Urban Hydration

    Aloe Vera Bright + Balanced Dark Spot Cream

    $14.99
    $14.99
    Aloe Vera Bright + Balanced Micellar Water | 10 oz Aloe Vera Bright + Balanced Micellar Water | 10 oz

    Urban Hydration

    Aloe Vera Bright + Balanced Micellar Water | 10 oz

    $14.99
    $14.99
    Aloe Vera Hydrate + Treat Skincare Set | 2-Piece Aloe Vera Hydrate + Treat Skincare Set | 2-Piece
    Sold out

    Urban Hydration

    Aloe Vera Hydrate + Treat Skincare Set | 2-Piece

    $29.99
    $29.99
    Brighten + Protect Complete Skincare Set | 8-Piece Brighten + Protect Complete Skincare Set | 8-Piece
    Sold out
    New

    Urban Hydration

    Brighten + Protect Complete Skincare Set | 8-Piece

    $119.99
    $119.99

    Expert Recommended. Loved by Real Women.
    Urban Hydration Sea Acne Gone & Sea the Glow Algae Skincare 3pc Set Urban Hydration
    Urban Hydration
    Algae Balance + Refresh Skincare Set | 3-Piece
    $44.99
    $44.99
    Aloe Vera Bright + Balanced Gel Moisturizer and Serum
    Urban Hydration
    Aloe Vera Bright + Balanced Gel Moisturizer and Serum
    $14.99
    $14.99
    Castor & Shea Nourish + Rehydrate Skincare Set | 3-Piece
    Urban Hydration
    Castor & Shea Nourish + Rehydrate Skincare Set | 3-Piece
    $44.99
    $44.99
    Aloe Vera Cleanse + Hydrate Skincare Set | 2-Piece
    Urban Hydration
    Aloe Vera Cleanse + Hydrate Skincare Set | 2-Piece
    $29.99
    $29.99

    Trusted by 100,000 Customers

    Her Everyday Skincare Favorites

    Real Skin. Real Routines. Real Love.

    Shop Her Routine

    Her Everyday Skincare Favorites

    Real Skin. Real Routines. Real Love.

    Shop Her Routine

    Skincare Tips From Esthetician Sheila

    Healthy-Looking Skin Starts With the Right Care.

    Sheila, our esthetician, believes great skincare begins with gentle cleansing, balanced hydration, and caring for your skin beyond your face. Tap the + signs to explore her skincare tips, then discover her three recommended products below.

    SHOP SHEILA'S PICKS
    Balanced Hydration Gentle Cleansing Body Care Matters

    Sheila's 3 Skincare Essentials

     Gentle Cleansing. Natural Moisture. 

    “I recommend it to my clients that are looking for a gentle cleanser that preserves the skins natural moisture.”

    SHOP SHEILA'S FACE WASH PICK

     Balanced Moisture. Luminous Glow.

    “I use this in my treatment room for clients of all skin types, it helps to give the skin a balance of moisture, plus a luminous glow.”

    SHOP SHEILA'S MOISTURIZER PICK

     Body Care Is Skincare, Too.

    “I encourage my clients to think about body care as an extension of their facial skincare routine.”

    SHOP SHEILA'S BAR SOAP PICK

    Real Skin. Real Stories. Real Results.

    "This soap and the facial gel clears up any scars within days."

    — Tyunna J.

    "I've been struggling with sweat bumps. Now i can live my life without having the worry."

    — Ambar S.E.

    "I have gotten my confidence back and my beautiful face back."

    — Presley
    Hydration is a lifestyle
    • Med Spa + Derm-Inspired

      Expert-informed skincare guidance that empowers you to understand your skin and choose the routine that's right for you.

    • Hydration Comes First

      Hydration-focused formulas that help replenish moisture and support your skin barrier. 

    • Made for Real Skin

      Understand your skin’s needs and confidently choose the care that’s right for you.

    • Plant-Powered. Thoughtfully Made.

      Plant-powered skincare made with our Integrity Clean standard, leaving out 530+ ingredients and categories we choose not to use.